HEY! I’m Mukul,

Chief Revenue Officer

Revenue is where strategy meets execution — and it only compounds when the whole engine pulls in one direction.

★★★★★
10+ Years
In Revenue & Growth

Built & Backed

Six ventures,
one revenue engine.

Trackier

Powerful partner marketing platform built to scale campaigns across digital ecosystems. Track, attribute, and optimize performance seamlessly across affiliates channels.

Apptrove

Mobile first attribution platform designed for unified customer experiences. Measure, optimize, and scale app campaigns with complete visibility and control.

Affnook

A specialized attribution platform built for the gaming ecosystem, enabling precise affiliate performance tracking and confident acquisition of high-value players.

CS Nook

Customer success platform built to streamline user journeys and engagement. Unify communication, track sentiment, and improve retention with real time insights.

ROINest

Startup studio enabling Saas ventures to build and scale efficiently. Validate ideas, launch faster, and acquire early customers with expert support.

NookTalks

NookTalks is a startup studio built to help SaaS ventures turn ideas into scalable businesses. Validate faster, launch smarter, and acquire your first customers with the right expertise, resources, and support.

The Journey

A decade spent turning motion into revenue.

Years in GTM

0 +
Ventures led
0
Countries served
0 +

I started with a blog and an Instagram channel – and a stubborn curiosity about why people buy, why they stay, and what makes them advocate. That question is still the same one I answer every quarter, just at a larger scale.
Today I run revenue across three products in the performance marketing, mobile attribution and iGaming ecosystems. The playbook changes by category; the discipline doesn’t – build clear positioning, install honest attribution, hire operators who ship, and compound.

Recognized among the Top 50 CROs to watch in 2025 by Pavilion.

Featured In

Press, podcasts & contributions.

FEATURE

A Passionate Entrepreneur's Journey in Tech and Affiliate Marketing

RECOGNITION

Recognized among the Top 50 CROs to watch in 2025

INTERVIEW

Growth and brand building never really stop

PROFILE

Affiliate Marketing Expert Profile

PODCAST

Featured guest on affiliate, SaaS, and adtech podcasts.

COMMUNITY

Gaming Club member profile

Proof of Work

Actions and outcomes, in that order.

Trackier

Partner Marketing Platform

ACTION

Scaled global revenue motion across enterprise sales, partnerships and demand - expanding into MENA, APAC and Europe with localized GTM.

Result

20+ countries served with a compounding enterprise pipeline.

Apptrove

Mobile Measurement Partner

ACTION

Owned the 0→1 launch — pricing, packaging and outbound motion — and stood up the first advertiser and agency partnerships.

Result

Crossed early revenue milestones within launch year.

Affnook

iGaming Affiliate Software

ACTION

Positioned a niche iGaming product against incumbents; built operator-first partnerships and a targeted regional playbook.

Result

Established a durable foothold in a highly competitive vertical.

Core Strengths

What I bring to the table.

Revenue Leadership

Owning the full revenue engine — sales, marketing and CS aligned around one number that compounds every quarter.

Global Market Expansion

Scaling GTM across 20+ countries — MENA, APAC, Europe and LATAM — with local playbooks and regional partner networks.

Partner & Affiliate Ecosystems

Building affiliate, agency and integration ecosystems that turn distribution into a durable competitive moat.

GTM Strategy

Launching new products and categories with sharp positioning, pricing and pipeline motion from day one.

Performance Marketing

Attribution-first acquisition - every dollar traced, every channel accountable to LTV and payback.

Team & Culture

Recruiting and coaching high-agency revenue teams that ship in weeks, not quarters.

Let's Collaborate

Building something with a revenue problem?
Let's talk.

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